Just when we thought that the name calling had come to an end between Beamz and Deadmau5, the fire has been reignited between the two. The company, ‘Beamz By Flo’ has just released a promo video for their ‘technology’, however it appears as if their incentive for such an advertisement wasn’t to promote their product, but instead to hit Mau5 with a blow, below the belt quite literally.

In case you haven’t been following the interactions between the two counterparts, Deadmau5 has been blasting Beamz since as long as most of us have heard of the company, whether it was in the form of an instagram upload, tweet, or shoutout during his infamous coffee run. On the other hand, with the advertisement, Beamz has made it obvious that this new product could be played by anyone and according to them it’s so damn easy that even a mouse could do it.

Now, one can argue whether this is really a low blow or just plain marketing by the folks at Beamz, but it has been the reason for reigniting the fire between the two and has led Deadmau5 to lash out on twitter. Check out his tweets below!

https://twitter.com/deadmau5/status/394647944638390273

look, it just goes to show how "creative" their company is. They rely on others, you know… kinda like a parasite. @Mr_JkyllHyd @beamzmusic—
team deadmau5 (@deadmau5) October 28, 2013