Warner Music Group have recently announced that they shall be teaming up with Shazam to leverage the platform’s data to create a brand new record label which shall be formed with the intention of discovering and signing new talented acts.

“We have forged a potent proposition: the first crowd-sourced, big data record label,” said Warner Music Group chief operating officer Rob Wiesenthal in a statement. “While data and crowd sourced analyses will never be a substitute for the expertise and instincts of our (artist & repertoire) professionals, we do believe the information we obtain for this new label will provide very useful signals that will bolster our ability to find the stars of tomorrow.”

Shazam currently has a user base of over 420 million users in 200 countries and has recently even gone on to partner with TV shows and live televised events to connect to its users. It was also made known that this year’s Super Bowl, resulted in over 700,000 “tags” during Bruno Mars‘ stellar half time performance. The widely popular music discovery app was also in the news recently when it raised a round of funding that placed it firmly at a $500 million dollar valuation. In context of the partnership with Warner Music Group, Shazam CEO Rich Riley said;

“Shazam has more than 30 million tracks in our database from both artists that have been signed to labels as well as independent artists, and we’re adding new music at a rate of about a million new tracks each month from all over the world, Shazam works with aggregators and organizations like CD Baby that help unsigned artists by sending us their music to fingerprint and add to our system. Plus, many artists send us their music directly because they know that having their music recognized by Shazam can lead to sales and commercial success.”

Via: USA Today