HomeFeaturedBoxMura Masa, Mr. Carmack, Photay & Many More Announced For Debut Edition Of Neon East Fest In Mumbai Rajrishi Murthi September 9, 2019 FeaturedBox In Picture: Mr. Carmack, Mura Masa & Photay Mumbai-based events and talent management agency Third Culture announced the arrival of their brand new festival, Neon East Fest earlier today, the latest addition to the Indian festival calendar which has been conceptualized to plug a visible and specific gap – to cater to the urban millennial in Mumbai. The debut edition of Neon East Fest will be held at Reliance JIO Gardens over the weekend of October 12-13. Third Culture, most recently, hosted the debut India tour of American jazz saxophonist, Kamasi Washington. The two-day festival will focus on alternative electronic music, spanning both live acts and DJs, to be split across two stages, the JIOSaavn Main Stage and the Jameson Electronic Stage respectively. Artists announced on Monday include some of the world’s most exciting and sought-after acts. Like 22-year-old Mura Masa, who has in the past three years gone from a Guernsey teenager to a Grammy Award-winning producer, and electronic wizard on the wish list of festivals around the world. Also travelling to Mumbai will be vocal powerhouse and modern soul singer, Fatima, who will be travelling with her full live band; Australian duo KLLO who fuse elements of R&B, UK Garage and 2-step to make their own unique sound; prolific Hawaii-based producer Mr Carmack; New York-based producer Photay whose feel-good melodies are accompanied by emotional weight and impressive production chops; Thai born, New Zealand raised singer/songwriter, and also Asia’s newest neo-soul sweetheart, Phum Viphurit. Also included on the bill are Indian acts like Delhi-based DJ and Boxout.fm co-founder, DJ MoCity and The F16’s frontman new solo project, JBABE, which will see it’s festival debut at Neon East Fest. “The idea is to book contemporary Western artists that are currently popular and showcase them to an urban cosmopolitan audience. We know there is a market for these artists here, and we think it’s about time we proactively introduce new sounds to an Indian audience,” says Third Culture founder Tej Brar, underlying his assertion that the time has come for India to promote itself as an international touring destination. With a second wave of names will be released in mid-September, Neon East Fest will also host a pop-up radio station by community online radio boxout.fm where artists on the festival line-up will play surprise sets, as well as curate a line-up of DJs. Moreover, it’s not just music where Neon East Fest has kept a sharp ear to the ground, but also other elements of curation like taking additional preventive safety measures for women in consultation with Delhi-based collective Coven Code, using ecologically sensitive production materials and waste management solutions working in tandem with Skrap. Check out the full announcement below. You can grab your tickets here.