The good people over at Mixcloud have shaken things up with regard to their online presence. Speaking about the changes that have been made they said in a statement that, “Mixcloud, the world’s leading platform for long form audio, today announces a brand new website, codenamed ‘Mixcloud X’. Cementing the on-demand digital music platform’s vision to connect listeners to the world’s best radio and DJ content in one place, the web platform offers their 10 million monthly users a faster, slicker and more beautiful experience”.
Mixcloud X is an enhanced product which is said to have been redesigned and built from the ground up with key learnings from recent improvements to both the company’s iOS and Android apps.
Chief Technology Officer of Mixcloud, Mat Clayton said, “From the new customisable Profile pages to the colourful new Cloudcast pages, the site has a beautiful new look and feel, developed with a multi screen strategy in mind”.
Here are some advancements on offer thanks to the platforms new web presence:
Better listening experience
A key focus of the ‘Mixcloud X’ launch is the fresh playback experience, making the service best in class for radio streaming & discovery. The easy to use ‘Play Queue’ feature helps listeners to line up hours worth of shows just by a few clicks, creating their own on-demand personalised station. The consistent player offers an uninterrupted listening experience and easy & quick access to the track-list and controls.
As a solid platform for music discovery, similar to a ‘Shazam for radio’ and DJ sets, Mixcloud now makes sure to do some extremely clever stuff under the hood by analysing every show uploaded to identify and present the track-list to the listener.
Long form content
You would probably be left confused by this one. However, while the rest of the web continues to move towards short-form content, Mixcloud has made the choice to go against this trend. The platform boasts over 500,000 content partners with uploads at an average length of over 40 minutes with average listening length of well over 20 minutes.
Largest catalogue of radio and DJ content
Mixcloud now also hosts the world’s largest catalogue of on-demand radio shows and DJ sets. To be a little more precise the platform now offers over 3 million shows that range from music to talk radio with strengths in curated music, focused on EDM, hip-hop, jazz, funk and various other forms of music.
Mixcloud is for Brands
With the launch of ‘Mixcloud X’, the platform will additionally offer newly designed ‘Branded Profiles’ for ‘Brand Partners’. These pages offer brand clients a delightful, fully customisable and ad-free page to host their branded audio content. In the world of social sharing and on-demand consumption, content is a growing trend in advertising. Brands are becoming media companies, curating and creating content that their audiences choose to consume.
This trend is at the core of Mixcloud’s b2b service, helping their clients deliver engaging music and radio content on the platform.
Mixcloud is free to use across both web and mobile, and the company has developed a unique brand funded business model based around branded content.
Find out more at: https://www.mixcloud.com/