Tagged: PRMD
Morten – Look Closer (Remixes)

As one of Denmark’s most celebrated DJs, Morten is no stranger to the spotlight. Characterized by his eclectic take on progressive, electro-house and dubstep, it’s no surprise he’s caught the attention of dance music’s biggest trend- setters and will be releasing his next three singles on PRMD Music.
Earlier this year, Morten’s biggest single to date – “Look Closer” – premiered on SiriusXM to rave reviews, was featured on Avicii’s world-renowned podcast, LE7ELS and aired on “Pete Tongs Essential Selection“ on BBC1. With support from Axwell, Avicii, Cazzette, R3hab, David Tort and EDX at such an early stage can only mean one thing: summer smash anthem!
As if the euphoria of the original couldn’t be maxed any more, House DJ/producer Danny Verde catapults his refix into progressive house territory clashing aggressive synth stabs reverberations against a tirade of shapeshifting percussion. Meanwhile, Santa Barbara natives Candyland, twist and meld together a fidgety low end bassline and erratic melody moves with an unapologetic dose of heavy hitting dubstep.
On top of this Swedish duo WeSmile bring their own progressive take on the track with extended synth washes and harmonic components complimenting the blissful vocal line. Finally David Tort retains the euphoric core elements of the track for smooth uplifting build-ups, which he breaks down into a contrasting abrasive electro house remix with a gritty prominent bassline.
You can buy this off beatport, here.
Norman Doray – Filtré (Original Mix)

The latest release on Avicii’s highly acclaimed imprint, ‘Le7els’ along with Ash Pournouri‘s recently formed PRMD music, comes from none other than Norman Doray!
Changing the pace for his debut LE7ELS release, “Filtré”, Norman takes to unleashing a steady stream of drum fills and billowing synth-work. He also gives us a taste of his vast breadth of musical knowledge, delivering a cascade of striated chord play and showing the world that he’s got more up his sleeve than just big room, peak time progressions.
“This is funny cos it’s a real different track from what I usually do, it was more of a side track that I did for me to listen to as I love French house and all these Daft Punk/Crydamoure stuff. But I thought it would be interesting to put this record out and see how the new “EDM” generation would react. We will have a response to that soon as the track is signed to Avicii’s label “Le7els” and will have a release soon. I’m really happy that Tim and Ash are going in this direction and trying to get the things changing and not simply signing trancy chord tracks like millions of others!”, he says talking about the release.
Heavily influenced by Daft Punk, Doray diverts away from the big room sound’s traditional pathways and inclines himself towards the more groovier side of dance music. Focusing on instrumentation, ‘Filtré’ is a mix of energized beats, horn samples, and the glowing undertone of bass. This seems like one track which is going to form an essential part of your playlist.
Get it now on Beatport!
Norman Doray – Filtré (Original Mix) [Preview]
Norman Doray, the prolific French DJ & producer, brings his inimitable style to the highly acclaimed label, ‘Le7els’ along with Ash Pournouri‘s recently formed PRMD music. Due for release this July, the highly anticipated new single ‘Filtré’ showcases a different side to Doray’s productions as he delivers a fresh funk-inspired house record.
“It’s a real different track from what I usually do”, said Norman. “It was more of a side track that I did for me to listen to as I love French house. But I thought it would be interesting to put this record out and see how the new “EDM” generation would react.”
Taking heavy influences from Daft Punk and Crydamoure Records, Doray diverts away from the big room sound’s traditional pathways, veeing toward a tech-inflected groove. Focusing on instrumentation, ‘Filtré’ is a mix of energised beats, horn samples, and the glowing undertone of bass.
Release Date: 8th July 2013. Gear up!
Ash Pournouri Launches New Record Label, PRMD Records
AT Night management founder and manager/strategist of global sensation Avicii just added label head to his credentials. Ash Pournouri has announced the launch of his record label PRMD Records. The record label will have it’s headquarters in Stockholm, the heart of the electronic music scene in Europe and an office in New York, headed by Victor Lee.
“We hope to be a creative hub for all artists,” Ash said. “PRMD’s facilities will be ready in June and will include four top-of-the-line recording studios and video production facilities in Stockholm.”
Pournouri’s vision is crystal clear. He wants to maintain the creativity, spirit and flexibility of any other independent label and be able to compete in the global market as an influential player. PMRD already has 2 artists signed to it, Swedish DJ duo Cazette and Danish DJ/producer Morten Breum. The labels first release will be Cazette’s “EJECT” album which the label is releasing in partnership with Island Dej Jam Music Group.