This slideshow requires JavaScript.

AT Night management founder and manager/strategist of global sensation Avicii just added label head to his credentials. Ash Pournouri has announced the launch of his record label PRMD Records. The record label will have it’s headquarters in Stockholm, the heart of the electronic music scene in Europe and an office in New York, headed by Victor Lee.

“We hope to be a creative hub for all artists,” Ash said. “PRMD’s facilities will be ready in June and will include four top-of-the-line recording studios and video production facilities in Stockholm.”

Pournouri’s vision is crystal clear. He wants to maintain the creativity, spirit and flexibility of any other independent label and be able to compete in the global market as an influential player. PMRD already has 2 artists signed to it, Swedish DJ duo Cazette and Danish DJ/producer Morten Breum. The labels first release will be Cazette’s “EJECT” album which the label is releasing in partnership with Island Dej Jam Music Group.