Josh Greenstein is set to become a part of Paramount after its acquisition by Skydance. His exact position has not yet been disclosed, but it is confirmed that his responsibilities will extend beyond the film industry.
Prior to this new role, Greenstein served as the president of Sony Motion Picture Group, sharing the position with Sanford Panitch. It remains uncertain whether Sony will seek a replacement for him.
Leadership Team at the New Paramount
Greenstein will be joining an executive team that includes key figures such as Cindy Holland, former Netflix TV head who will now contribute to Paramount’s streaming strategy. Dana Goldberg, the Chief Creative Officer at Skydance, and George Cheeks, co-CEO of Paramount Global and CEO of CBS, will continue in their current roles. David Ellison, CEO of Skydance, is set to take on the role of chairman and CEO of Paramount post-merger.
Brian Robbins, who has led the film studio since 2021 and was co-CEO of Paramount since 2024, is expected to exit the company. Chris McCarthy, who oversees Showtime & MTV Entertainment Studios and Paramount Media Networks, and also shared the co-CEO role at Paramount Global with Robbins and Cheeks, will also be leaving the company.
Skydance has yet to reveal the specifics of its new executive leadership structure or any plans for organizational restructuring.
Greenstein’s Career Background
Greenstein joined Sony in 2014, recruited from Paramount where he was the head of worldwide marketing and distribution. During his tenure at Sony, he spearheaded major marketing campaigns for hit series including “Spider-Man” and “Jumanji.” Initially brought on board by Amy Pascal, he continued his role under Tom Rothman after Rothman took over in 2015. Some of the notable films he worked on at Sony include “Once Upon a Time in Hollywood,” “Uncharted,” “Little Women,” “28 Years Later,” and “Paddington in Peru.”
Before his stint at Sony, Greenstein was employed at Paramount from 2005, where he held the roles of chief marketing officer and executive vice president of creative advertising. He also previously served as head of marketing at Dimension Films.
The Merger and Its Implications
The merger between Skydance and Paramount Global, valued at $8 billion, underwent a prolonged approval process, finally receiving the green light from the FCC last week. This approval followed a settlement where Paramount agreed to pay $16 million to President Trump, addressing his lawsuit against CBS over a “60 Minutes” interview with Kamala Harris.
In his new role at Paramount, Greenstein will be part of a company that owns significant franchises like “Sonic the Hedgehog,” “SpongeBob SquarePants,” and “Star Trek.” Despite controlling these major properties, Paramount has faced challenges in maintaining competitive momentum amidst numerous executive changes and ongoing issues within the Redstone family’s leadership dynamics.
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Representatives from Skydance and Sony have not provided any comments regarding these developments.
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