Just how many concerts have you been to where a world record was broken? More specifically, how many concerts have you been for where the world’s biggest pillow fight record was broken? Well, if we talk about the latter, anyone who took a trip to Dada Land in Chicago yesterday can heartily congratulate themselves after helping to break the record.

When news first emerged about the world record attempt, Dada Life had their fans bursting with excitement and longing to experience this once in a lifetime opportunity. And sure enough, the duo of Olle and Stefan, who are known only too well for their wild antics both on and off the stage matched the enthusiasm of the fans at ‘The Aragon Ballroom‘ and ditched their trademark bananas for once, for cotton and feathers much to the joy of a record number of fans.

Thousands of fans turned up to give out a healthy dose of ‘Happy Violence‘ as is evident in the photo Dada Life uploaded. If you were there, tag yourself now!