In the latter half of 2024, activity on Netflix reached new heights, with the second season of the Korean sensation “Squid Game” emerging as the platform’s most popular TV show.
Netflix users clocked in over 94 billion viewing hours during the last six months of the previous year, marking a 5% increase from the year before, as detailed in the latest Engagement Report which spans from July to December 2024.
Launched on December 26, “Squid Game” Season 2 quickly became the most-watched series during this period, amassing nearly 87 million views in just six days. Despite these impressive numbers, no single show made up more than 1% of Netflix’s total viewership; “Squid Game 2” itself accounted for only 0.7%. This statistic underscores Netflix’s strategy of diversifying its portfolio with a broad array of high-quality content, ensuring that subscribers have compelling reasons to keep watching. “This is why we invest in a wide variety of quality shows and films and why we strive for excellence in every project. We want to make sure that when a member logs into Netflix, they find something great to watch,” Netflix stated in a recent blog post.
Netflix measures viewership by dividing the total hours watched by the runtime of each show or film. The Engagement Report, now published biannually, covers approximately 99% of all viewing activity on the platform, according to data self-reported by Netflix. (Below, you can see the lists of the top 10 TV shows and films on Netflix for this period.)
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The detailed data from Netflix’s Engagement Report for the second half of 2024 is available at the following link. Key takeaways from the report include:
- Animation continues to be a strong performer, with ten animated films making it into the top 25 for the period. Notable entries include “Dr. Seuss’ The Grinch” (67 million views), “Trolls Band Together” (61 million), “That Christmas” (60 million), “Sing” (58 million), and “Saving Bikini Bottom: The Sandy Cheeks Movie” (56 million).
- The true crime genre also remains highly popular, with leading titles such as “The Menendez Brothers” (39 million), “American Murder: Laci Peterson” (37 million), “Worst Ex Ever” (26 million), “Into the Fire: The Lost Daughter” (25 million), and “The Lost Children” (22 million).
- Nearly one-third of all Netflix views came from non-English content. Besides “Squid Game 2”, other popular international titles included Norway’s “La Palma” (52 million), Mexico’s “The Accident” (41 million), France’s “Family Pack” (41 million), Germany’s “The Empress” Season 2 (19 million), Brazil’s “Senna” (15 million), and Colombia’s “One Hundred Years of Solitude” (9 million), inspired by the novel by Gabriel García Márquez.
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| Title | Release Date | Views |
| Squid Game: Season 2 // 오징어 게임: 시즌 2 | Dec. 26, 2024 | 86,500,000 |
| The Perfect Couple: Season 1 | Sept. 5, 2024 | 75,100,000 |
| Monsters: The Lyle and Erik Menendez Story | Sept. 19, 2024 | 69,700,000 |
| Emily in Paris: Season 4 | Aug. 15, 2024 | 57,800,000 |
| Nobody Wants This: Season 1 | Sept. 26, 2024 | 56,800,000 |
| La Palma: Limited Series | Dec. 12, 2024 | 52,200,000 |
| Jake Paul vs. Mike Tyson | Nov. 11, 2024 | 48,900,000 |
| The Accident: Season 1 // Accidente: Temporada 1 | Aug. 21, 2024 | 41,200,000 |
| Black Doves: Season 1 | Dec. 5, 2024 | 38,800,000 |
| Cobra Kai: Season 6 | July 18, 2024 | 38,300,000 |
Netflix Top 10 Most-Viewed Movies, Second Half of 2024
| Title | Release Date | Views |
| Carry-On | Dec. 13, 2024 | 137,300,000 |
| The Union | Aug. 16, 2024 | 131,100,000 |
| Rebel Ridge | Sept. 6, 2024 | 129,000,000 |
| Beverly Hills Cop: Axel F | July 3, 2024 | 97,100,000 |
| Our Little Secret | Nov. 27, 2024 | 81,300,000 |
| Sing: Thriller | Oct. 16, 2024 | 77,000,000 |
| A Family Affair | June 28, 2024 | 74,200,000 |
| Uglies | Sept. 13, 2024 | 72,100,000 |
| Don’t Move | Oct. 25, 2024 | 69,400,000 |
| Dr. Seuss’ The Grinch | – | 66,500,000 |
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With a knack for uncovering hidden gems, Blake dives deep into the world of indie films and underground cinema.