IMAX Secrets Revealed: Discover the Real Difference Between ‘Filmed for’ and ‘Shot With’ Imax!

This coming weekend marks the debut of DreamWorks’ live-action adaptation of “How to Train Your Dragon.” Shortly after, audiences will be treated to “F1: the Movie” and then “Superman.”

A common feature among these releases is their filming for Imax. What does that entail, exactly? Moreover, is the additional cost for Imax viewings justified for the audience?

What do the terms promoting the large-screen format actually mean? “Filmed for Imax” refers to a digital filming program that maximizes the use of Imax’s technological capabilities at all stages of production, ensuring the movie is optimized for Imax viewing.

In contrast, “Shot with Imax” pertains to films originally captured on Imax-specific celluloid before being digitally converted for projection.

Bruce Markoe, the Senior Vice President and Head of Post Production at Imax, explains the distinct processes involved in non-Imax films, “Filmed for Imax”, and “Shot with Imax” productions.

What is the significance of ‘Filmed for Imax’?

Every film released by Imax is tailored to enhance both visual and auditory elements specifically for its format. The “Filmed for Imax” approach, however, intensifies this customization. Filmmakers collaborate closely with Imax from pre-production through post-production, adopting numerous guidelines and suggestions to craft a version of the movie uniquely suited for Imax theaters. This distinguishes it from standard films which are also optimized for Imax but without the same level of filmmaker involvement.

Can you explain ‘Shot with Imax’?

Films labeled as “Shot with Imax” are captured using Imax’s proprietary film cameras. This differs from the “Filmed for Imax” movies, which use digital cameras. However, both processes involve extensive testing and collaboration with Imax during production, ensuring high fidelity to the format’s requirements.

Are there notable differences that audiences should be aware of?

“Filmed for Imax” movies feature an exclusive expanded aspect ratio of 1:90:1, only available in Imax theaters. Movies shot using Imax film cameras also share this unique aspect ratio. For digital films, creative decisions must be made during filming to utilize Imax’s taller screen dimensions effectively. This is intended to create a more immersive viewing experience by fully utilizing the expansive Imax screen.

Imax collaborates closely with filmmakers to ensure they can capture this enhanced aspect ratio, providing demonstrations and technical support to help them understand and implement the necessary adjustments for Imax-specific filming.

With increasing demand, how many Imax screens are there globally, and what are Imax’s expansion plans?

Currently, there are over 1800 Imax screens worldwide, with more being constructed to meet growing demand. Each Imax theater features custom-built projectors and specially designed sound systems to deliver powerful, immersive audio that complements the visual experience. The company continues to expand its theater network in response to consumer interest in experiencing films on the largest screens available.