Being the title sponsor of UEFA Euro Cup has its own perks for Coca-Cola. Avicii’s theme song earlier this year for the brand, which was an upbeat country inspired track with Conrad Sewell, has now been announced as the anthem for UEFA Euro 2016.
Coca-Cola and UEFA have worked together to elevate ‘Taste the Feeling‘ to a global scale for celebrating European Football. Like most Avicii videos and Coca-Cola campaigns, the current video features perfect visuals of what one would define as the prototype football enthusiast. After this, the anthem is slated to receive a live performance at the Olympics.
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