Looks like Jay Z‘s adventure with TIDAL is all set to come to an end. After the rap mogul relaunched the high fidelity streaming service in March 2015 amidst high fanfare, bringing in the likes of Daft Punk, Deadmau5, Calvin Harris, Kanye West, Coldplay, Beyonce amongst others, a lot of us thought TIDAL could be a game changer in the streaming business. How we wish that would’ve been true.
In a recent report, New York Post reports that TIDAL’s long time partner Samsung is in talks to acquire the 16-month-old company, again. The South Korean tech giant has been in on and off talks with the streaming service for a potential acquisition, after spending $28 million on sponsoring Rihanna’s latest album and tour.
“Samsung is re-engaging; they are working on something really big, and they’re keeping it very quiet in case it leaks,” said a source close to the talks.
TIDAL is also being eyed by Google and Spotify, with the latter looking for an initiative that could produce a TIDAL “powered by Spotify” partnership rather than an acquisition.
TIDAL’s market share doesn’t hold up to much, owing to high subscription prices, and a comparatively smaller catalogue than its competitors, and an acquisition from any three of the companies would be a smart move from Jay Z, seeing that he has poured money into the company from his own pockets to keep the company going.
Source: New York Post
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