Remember the time when we tuned into those ancient ‘Discmans’ and listened to the punk queen that Avril Lavigne was, with our faith in pop music still pristine? She taught us that being ourselves was cool, that pretty faces could date ‘sk8er bois’ and that being different was a strength; but coming back to today, the singer has gone ahead and made things “complicated” for herself with her new single ‘Hello Kitty’.
We can see that another pop artist bites the dust with Avril releasing a track from her new self-titled album containing somewhat ‘dubstep’ elements to qualify for what maybe considered an EDM label. As the French-Canadian songstress uploaded the official video of Hello Kitty, she also said hello to a great deal of harsh criticism.
Though the video has been receiving abundant backlash for being racially offensive, offensively confusing and offensive in general for portraying backup dancers as props, the music composition of the song has a large role in making this video a challenge to sit through.
Somewhere between Avril calling out to a silly kitty and rapping a lot of “Ka-Ka-Ka-Kawaii”, the song fits in clumsy drops with a weak structure. The electronic factors couldn’t do much to give this track a kick of excitement like the singer probably wished them to. Instead, the video gets a bit more unsettling during the drops as we encounter visuals, edited in a way to give you a migraine.
As the pop sensation sings, “Some one chuck a cupcake at me” in the video, there are quite a few who have volunteered to do so after watching it. Let’s just hope that in future, when humans look back and try to study the pop/dance music culture of 2014, this isn’t the song they base their inference on.
Initially released on 22nd April on Avril’s VEVO page on YouTube, the video was temporarily taken down for unknown reasons and uploaded again the next day. Watch it below to figure out the twisted question this song is. Your guess is as good as ours!
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