The SFX entertainment group are marking their territory with massive buyouts of late. Their latest acquisition is a german promoter firm called i-Motion, acquired for $16 million in cash and the remaining in stocks. i-Motion is known for its events in Germany, Poland and Belarus. Also the brains behind the Nature One festival, this is one event that attracts over over 65,000 people. Oliver Vordemvenne, CEO of i-Motion said this,
“[i-Motion] are excited to join forces with SFX. It is rewarding to see the electronic music scene develop as it has. After almost 20 years as a part of the scene, it is the logical next step and is a great opportunity for our company. The electronic music culture has always been ahead of the curve, and to combine it with the digital world is a smart move into the future.”
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