Paul Greenberg has been the CEO of College Humor, an online entity whose sole purpose was to get people in their twenties to laugh. Now, he’s managed to become president of SFX Entertainment. SFX is a conglomerate focused on “electronic dance music,” and Greenberg is its new president. SFX announced the hire, via an SEC filing, late last month.
Created by Robert Sillerman, SFX is a corporation which specializes in the promoters that put together giant dance music concerts and festivals. SFX is also trying to expand beyond live events, via webcasts of its shows and other ancillary revenue streams.
Greenberg’s last job was running CollegeHumor for Barry Diller’s IAC, and prior to that he had a short stint at Time Inc., and a longer one running TV Guide’s digital operations. But this isn’t the first time he has spent in the music business: Early in his career he worked at MTV Networks, as well as music licensing company MediaNet.
Source:Recode
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