Beatport Is Shutting Down Key Attribute Services, Set To Put Focus Back On Online Store

Beatport Is Shutting Down Key Attribute Services, Set To Put Focus Back On Online Store

SFX-owned Beatport is all set to scale back its business by a significant amount come this Friday, May 13th. The major online music store platform will shut down its streaming service alongside its mobile app, video live streaming platform, Beatport News and Events section to shift their focus back to selling digital records. This piece of news comes on the heels of SFX’s recent announcement to auction off one of their prime assets. But now, the highly-popular store has also suspended its auction procedure for an indefinite period.

Formerly scheduled to witness change of owners this month, it would be interesting to see how Beatport looks to go back to its roots to fulfill their ambition of being an online music store and cater to the needs of their customers.

You can read Beatport’s full announcement below.

“Today, we have an important update regarding the Beatport platform and the services we offer.

When Beatport was acquired three years ago, part of the vision was to create a broad digital platform for DJs to engage fans of electronic music wherever they may be. The original Beatport Store and the Beatport brand became the foundation for this vision, upon which we added a streaming music service, mobile app, a video livestreaming platform, and a relaunched news and media property.

We have learned through this process however, that in our effort to be so many different things, we lost focus on bringing the best possible service and capabilities to our most loyal customers: the DJ community. As such, we have determined to invest in what is most important to our business and our customers, rather than adding yet another choice to a sea of streaming services.

This means we will be shutting down the Streaming service and mobile app, Beatport News, the Video livestreaming platform, and the Events section effective May 13, 2016. Additionally, while we plan to continue considering offers for Beatport, the previously detailed auction process will be suspended for now. We’d like to give our heartfelt thanks to all of the loyal listeners, readers, and viewers who have come to enjoy these services over the past year, as well as all the labels, artists, and promoters who have participated in them.

Going forward, we will refocus our attention and resources on our flagship business, the Beatport Store. We’ve already made noticeable improvements in site performance, with our most-used features (track, release, artist, and genre pages) running up to 51% faster.

For over 12 years, the Beatport Store has served DJs and the electronic music community. As a new generation of artists, performers, and sounds develop and grow, inspired by the leaders of today and the past, the Beatport Store will continue to be there to support the music and inspire the community.

— The Beatport Team

Source: Beatport

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