Yes, you definitely read that one right! The largest fast food restaurant chain in the world, McDonald’s are the latest ones to pick up on electronic music and boy, their marketing tactics are worth the appreciation.
McDonald’s Netherlands have introduced McTrax: Play The Placemat, which is essentially just a paper placemat that has been turned into a full music production station to bring out the producer insider you. It makes use of an ultra thin circuit board which includes 26 digital touch points and is made up of conductive ink. Also, making use of an integrated app and connecting your smartphone using bluetooth, users will be able to make their own music with different features at hand including audio looping, voice sampling, synth kits and much more.
In a statement by TBWA creative technologist Radha Pleijsant and digital design lead Jan Jesse Bakker, they said:
“The paper of the placemat is what makes this technique so innovative. The phone merely acts as the speaker and screen, which is easily connected to the placemat via Bluetooth, making the sure you can hear the music on your speakers.”
What could eventually prove to be a revolutionary move for McDonald’s, we can’t wait for their latest innovation to hit Indian shores. Till then, check out the video for McTrax below and get hyped!
H/T: Dancing Astronaut
Leave a Reply