American producer of audio products and equipment Beats Electronics are on the brink of further expanding their dominion over the music industry, with the launch of their exclusive Beats Music Streaming service. Vying for pole position alongside competitors such as Rhapsody, Slacker, Xbox Music, Google Play Music, Spotify, Rdio and Sony Music Unlimited, all working towards becoming the dominant subscription service in the U.S. In comparison to its competitors, the service will emphasize recommendations by music professionals alongside algorithmic recommendations aiming to create unique and user friendly experiences for every listener!

Ever since acquiring Online music service MOG in July 2012, Beats have maintained that their ultimate goal has been to develop a “truly end-to-end music experience”. With the launch of their music service, they will certainly be knocking on the doors of their competitors as a firm player on the market.

To ensure this, Beats have hired Trent Reznor, of Nine Inch Nails, as their chief creative officer to design the creative interface and humanize the feel of the service. Beats have also recruited the services of Julie Pat in order to ensure a radio-style programming of their content besides recruiting ex-Cheif Exec of Topspin media Ian Rogers as the CEO of the soon to launch service.

Many will recall how six years ago, founder Dr. Dre  and co-founder Jimmy lovine launched the iconic Beats Audio products range to a phenomenally positive reception. Claiming that “People aren’t hearing all the music”, Beats Audio became one of the most noticeable brands in audio wear with the help of endorsements of other hip-hop and music producers, product placement within music videos besides partnering with other musicians and performers to develop co-branded products. With so many talented and knowledgeable people on board for their new venture, one can expect the same meteoric rise with Beats Music as well.

With AT&T announced as their exclusive carrier partner, they have agreed to distribute Beats Music, offering AT&T customers a 7-day free trial of the service. Subsequently, the service would cost $9.99 a month. For listeners who go in for AT&T’s family bundle, the service would come with a 90-day free trial instead, which would charge $14.99 a month afterwards. The service however will allow up to 5 people and 10 devices full, on-demand access to the service, bringing in a fresh user-friendly criterion. The service does however lack a free version of its service which always looks to convert their new customers into paying customers. Believing in delivering true and genuine ad-free streaming to its listeners, it awaits to be seen how this move will pan out in the near future.

It is clear that Streaming Music services are the future, especially since the gradual decline in Digital downloads last year. More and more critics and avid listeners are of the opinion that having music on the go can be far more limitless then storing it on devices, and Beats Music may have just hit the jackpot as they look to capitalize on this current trend through their exciting new music service!