Avicii connects with his fans via TrueTube

Avicii‘s had a massive 2013 after the release of his debut album, “True” and he has no plans on slowing his eventual global takeover. After taking a gamble with the content of his album, he’s launched an interactive online video platform to better understand what his fans feel about his music.

The concept behind TrueTube is that fans will be able to match any video on the internet with a song from his album, and the software on TrueTube will match them up, allowing fans to explore their creativity and making new interpretations from their favourite songs.

Since the theme of the website is interaction, fans can search for keywords, watch other fan videos and even vote for their favourites. Exciting new prizes are in the works for the most creative videos, and the buzz surrounding the website is enormous.

TrueTube has been created together with Universal Music Group and Fourclops and follows the idea of the “Avicii x You” and “Gravity” projects that aimed at fan interaction and collaboration.

Click here to check it out now and be sure to upload your own videos!