In recognition of the debut electronic dance music course (yes, you can study it now!) being added as an option at the University of Southern California, the school invited some of the pioneers of business surrounding the world we love so much. Gary Richards, creator and mind behind HARD Presents, COO of Insomniac, Simon Rust Lamb and TAO and Marquee owner and Las Vegas connoisseur Jason Strauss sat down with an small crowd setting and delved into their own personal timelines and phases of each of their own creative brand structures.

COO of Insomniac, Simon Rust Lamb spoke about his history and his roots, regarding how he got on to work with CEO Pasquale Rotella. Lamb also spoke about how in recent times, electronic dance music has been subject to a bunch of allegations and controversy, courtesy the LA Times’ article. Lamb also mentioned that his comany Insomniac[s recent announcement to be absorbed into the Live Nation world was a decision based purely on fan experience and pleasure, with the greatest focus on music, rather than revenue, finishing off with a hint that Insomniac will be searching for global opportunities for expansion.

Gary Richards began with stories relating to his early underground raving days in America around 1992. He also spoke about his eager attempt for HARD Presents to provide a visibly eclectic and unique musical experience, distinguishing themselves from their competitors. Explaining his dream for HARD’s events, he strongly stated the work ethic shall be rewarded. He also felt that artists should be allowed to bring their own shows and concepts, if any to the table. As for the future of his events, he stated that he would be planning to expand HARD’s Holy Ship! cruise festival and also hinted at his own g-house (gangsta rap and electronic, as he put it) productions.  

Last but by no means the least, co-owner and co-founder of the TAO and Marquee series in Las Vegas (and worldwide) Jason Strauss provided insight on the culture of Las Vegas. He delved into the dance music phenomenon surrounding Sin City, and also gave an insightful perception of the nightclub scene. He also brought up the highly debatable topic of choosing between Vegas or Ibiza, and played it safe by mentioning they were both different and unique experiences.Strauss also did not fail to pinpoint that dance music’s fan bases are some of the most educated and responsive he’s ever seen Vegas experience, which probably explains why trends and talents flow in and out of the city.  A large announcement of expansion in his Asia branches is also expected to arrive within a few months.