Live video streaming platform BE-AT.TV today announced the purchase of digital download store Trackitdown in a move heralding an innovative combination of live streaming and digital music commerce. BE-AT.TV is excited by this acquisition, which marks its entrance into the world of online music and merchandise sales. In addition, artists, labels and venues will further benefit from links out to carefully selected merchandise pertinent to each live stream and the fans that are watching. Here’s what Ray Smith, Founder and CEO of BE-AT.TV had to say about this acquisition.
With the integration of core Trackitdown functionality, BE-AT.TV becomes the world’s first electronic music platform to combine live video streaming and commerce. Consumers watching their favourite artists and DJs will be able to buy tracks in real time as the mix unfolds and the set list is generated. In an increasingly competitive and diversified music marketplace, this service offers an exciting new avenue through which live streams can be monetized, streamlining the path from music discovery to purchase.
London-based BE-AT.TV has live video streamed from the best dance and electronic music events around the world, showcasing an eclectic range of artists, venues and promoters to an online international audience since 2009. With an upcoming summer 2014 lineup including over 100 live streams per week, their integration with Trackitdown, who in turn having been established in 2002, was the world’s first digital download store for electronic music, will look to break new ground — offering new ways for audiences to engage with the music they love and offering artists new ways to reach out to and interact with their fans.
Reblogged this on Hamed Khalidi Blogging.