…”What the hell are you doing? Electronic noises you’re trying to pass off as music. Is this your drug now? This is what gives you a buzz when you’re up at the mixer, right? DJs. Criminals with a license to shoot shit into our eardrums. Low quality MP3 pushers. Third class whores that give it away to the first bidder. You feel like superstars, huh? The owners of our night time. Heroes of the stage. No audience will ever chant your name. They’ll never know your songs by heart. Because you are an anonymity The day will come when your vocoders explode and your CDs catch fire”…

This goes on even further and ends with Rolling Stone’s logo and the Italian mantra, “la bibbia del rock & roll”.

Now, either this was a misguided shot or someone just thought it would be a good idea to spice things up and drum up some press for the magazine. In any case, its not fathomable though as to how any publication would fund someone to create such a visual piece offending an entire culture, then get the thumbs up from editorial to release it. This video has been reported to be the vision of director Federico Brugia, who’s previous works include advertisements for Audi, Mercedes-Benz and BMW. The video has been published for nearly a week and would have undoubtedly been pulled if it wasn’t given a nod. It can also be seen on the Italian ‘Rolling Stone’ website.

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