Image Credit: Jordan Loyd
Budweiser unites with Tomorrowland, one of the world’s largest electronic dance music festivals, to bring exclusive music experiences leading up to and during the Belgian edition running July 22 – 24, and reaching consumers all around the world. This partnership with Tomorrowland allows Budweiser to bring to life its ambition to shape the future of music and have meaning at distinct moments in music culture by bringing people together through authentic and unique events, performances and promotions for music lovers.
Budweiser has collaborated with the globally iconic Dutch DJ and producer Tiësto to launch his new track featuring JAUZ – called “Infected.” The song was inspired by the transformation that happens to consumers when they are immersed by the energy of the experience and music at Tomorrowland – becoming infected by the music. The song captures the shared belief of Budweiser and Tomorrowland that music is the ultimate form of self-expression, with the ability to “infect the soul”. For those lucky enough to attend Tomorrowland, they will get to see and hear the song performed first hand, with the energy from the main stage. Talking about their partnership, Lara Krug, Global Director, Experiential Marketing said:
“We’re thrilled to partner with the leader in electronic music festivals – Tomorrowland, as they create unprecedented music experiences for fans around the world. As a global company engaging with an evolving and connected global consumer, our ambition is to create memorable and meaningful moments for and with them – whether that is providing them access to new music from their favorite DJ, money can’t buy experiences or simply elevating their beer experience on-site –we believe that consumers will be more engaged if we provide value back to them. Budweiser believes in the power of music to transform and is committed to creating authentic music moments that engage people across the globe.”
Also, make sure to follow us on Snapchat (ID: thebanginbeats) to keep up with the latest happenings at Tomorrowland!
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