Deadmau5 aka Joel Zimmerman‘s lawyers have taken a vaping company, West Coast Vape Supply to the courts on the grounds of trademark infringement. The line of electronic cigarette’s labelled, deadmodz is trying to capitalize on Deadmau5‘s fame, and according to the lawsuit the products “overlap with, are closely related to deadmau5’s goods and services and/or represent a natural zone of expansion for deadmau5, and such goods are or would be marketed and sold to the same types of consumers through the same channels of trade.“
Speaking to The Hollywood Reporter, Joel’s attorney Irene Lee sent the following statement saying they’re suing to protect the artist’s trademark and his fans.
“Our client faces unscrupulous people trying to take advantage goodwill associated with his intellectual property and his fame.We are grateful for our fans and believe it’s our obligation to make sure our fans are not duped into buying things that deadmau5 did not authorize.”
The above image was shared by Lee which serves as a exhibit in this case and tells one how they can be misled into buying their products. The lawyers tried to deal this initially with a cease and desist letter followed by an attempt at a out of court settlement. They have finally taken the matters to a court when West Coast Vape didn’t respond to their claims.
Source : The Hollywood Reporter
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