Beats Music have announced today that they shall be acquiring Topspin Media, which is known to be a platform that allows artists to sell merchandise and albums directly to fans. Both companies have already had a connection as Ian Rogers left the position of CEO at Topspin to become the CEO of Beats Music.

The acquisition was announced today via a blog post by Rogers, who said:

“The acquisition brings a team of talented people who have spent years working on building and fine-tuning the artist-to-fan connection into the Beats Music experience. Topspin + Beats Music combines music discovery and direct relationships between artists and fans in a revolutionary way.”

The main motive for the acquisition is to further integrate Topspin’s ArtistLink platform with Beats Music’s subscribers to enhance the artist-fan connection. Exact terms of the deal however were not disclosed.

Via: Billboard Biz