Armin van Buuren announces cooperation with Heineken and releases ‘Save My Night’
The recently Grammy-nominated dj superstar Armin van Buuren has proclaimed a new-fangled joint venture with Heineken, in the hunt to confront his fans to stay in control whilst having a great night.
The comprehensive crusade delivers an influential drinking message, with a hash tag #DMDS standing for ‘Dance More, Drink Slow‘ in an incredibly compelling way. The #DMDS campaign is successfully brought to life through a film ‘The Experiment’ featuring Armin van Buuren. In the video on two split nights, Heineken sets up a club with the same number of guests but different DJ’s and counts the number of beers they sold. Hard to umpire which DJ is superior as the small audio snippets are not enough, but the beer counter moves slower when Armin is behind decks.
“The reason I have partnered with Heineken on ‘Dance More, Drink Slow’ is because we have a fantastic opportunity, and responsibility, to connect better with our audience and affect behavior change. Drinking responsibly is an important issue and being able to use music, specifically the “Save my Night” track, to innovatively deliver that message directly to fans on the dance floor is unique.” says van Buuren
[youtube=http://www.youtube.com/watch?v=WRup4Xk7uKE]
Gauging the sensation of a perception like conscientious utilization can be cumbersome, but Heineken as we know will follow the dedicated hash tag #DMDS to buzz across social media platforms like Facebook, Twitter and YouTube to track its evolution in five countries.
Buy ‘Save My Night’ on iTunes and watch the official music video now!
Use #DMDS to multiply the message!
[youtube=http://www.youtube.com/watch?v=DVHoVXzthY0]
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[…] leading producer/DJ, Armin van Buuren‘s latest track “Save My Night” continues to enjoy the spotlight, a new contender has emerged for airplay. After taking on […]