SFX & Clear Channel strike deal for terrestrial radio programming, National DJ/Producer contest & live event series.

The SFX empire just announced that they have signed a content and marketing partnership with radio enterprise Clear Channel Media + Entertainment. Striking a golden deal, the three highlught shall include, a national DJ/Producer competition, a weekly Beatport top 20 countdown radio show, and an original live event series starting on Halloween 2014.

John Sykes, Clear Channel’s President of Entertainment Enterprises expressed great interest in looking for a lot of ways to connect with the growing EDM culture.

“EDM is quickly becoming mainstream in our culture – we found ourselves looking for every possible way we could connect with our audience in EDM. The great thing about DJing is that consumers can connect to it personally – you can DJ in your basement. It doesn’t require a ton of money or schooling to pick it up.”

via Wall Street Journal