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Tomorrowland has, for the past nine years, been the foremost festival for electronic music in Europe. In that time it has steadily escalated into being one of the best electronic music festivals in the world. This past weekend was no different, as the 10th anniversary of Tomorrowland began with internationally-celebrated artists David Guetta, Armin van Burren, and Alesso electrifying the sold-out crowd. The three days of performances also included appearances from Eric Prydz, Diplo, Tiesto, and dozens of other electronic dance performers. Over 400,000 Tomorrowland tickets were sold out immediately, demonstrating an incredibly high level of demand for the international festival.
In order to commemorate their 10th anniversary celebrations, Tomorrowland has extended its festivities over 2 weekends instead of just the one. And the increase in event days has done little to quell demand. According to viagogo, the world’s largest ticket marketplace, there has been a 317% increase in demand for tickets to this upcoming weekend, with hundreds of thousands of fans visiting its site in search of Tomorrowland tickets. With the lineup for this weekend almost exactly the same as this past weekend, it’s clear Tomorrowland has the ability to ramp up the number of events each year and not fear a decline in demand.
According to a viagogo spokesperson, “The incredible performances at Tomorrowland over the last weekend seem to have spurred on festival goers, who this year have a second chance to go thanks to the two-weekend format of the event. Demand has spiked hugely over the past 72 hours, with people snapping up last minute bargains. We’ve also seen overall demand for international festivals skyrocket on our site this year, as part of a growing trend for people to combine their summer holiday with a festival experience. Strong line-ups are also proving to be a factor in enticing fans overseas.”
Currently, tickets are available for $428 for either a ‘Magical Friday,’ ‘Incredible Saturday,’ or ‘Glorious Sunday’ pass. If you visit viagogo.com, you can also find additional information on tickets, as well as passes for camping or VIP access. All tickets are delivered by a secure method, either electronically, by courier or at one of viagogo’s pick up points.
Source: Forbes
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