Artist Of The Month – What So Not (March 2018)

What So Not

2018 is already off to a stellar start for music fans around the world! And as we gear up for tons of new music from some of our favourite acts, we’re excited to present What So Not as our Artist of the Month for March 2018. The electronic music project of Australian music producer Chris Emerson has played an integral part in the meteoric growth of trap and future bass in recent years. And as he readies his debut album ‘Not All The Beautiful Things’ for its long awaited release on March 9th, it only seems right for us to put the spotlight on one of today’s most talented dance music producers in the industry!

What So Not

Brought to life by Chris Emerson and Harley Streten aka Flume back in 2011, What So Not began as a side project between the two artists that quickly started to grab the attention of listeners from around the world. With their infectious club-friendly creations which continued to garner more and more plays with each passing day, WSN initially struck gold with their viral remix of Major Lazer’s ‘Get Free’.

Soon after, the talented duo delivered their debut EP ‘7 Dollar Bill’ later that year which turned out to be a fantastic showcase of their dancefloor-ready sounds. With remixes for the likes of Peking Duk, A-Trak, The Only and many more which continued to help their cause, What So Not came to the fore once again with the release of the colossal ‘The Quack’ EP via OWSLA in 2013. Having previously established themselves as a leading force within the club music circuit with their eclectic productions which drew influences from afro house, disco house, electro and more, their humongous original ‘Touched‘ turned out to be a stellar showcase of their experimentation with different sounds that took listeners on a mind bending journey through the futuristic realms of bass music.

And if that one set the ball rolling, their monstrous single ‘Jaguar‘ sent the bass music community into a frenzy. A signature creation courtesy What So Not that saw them take their production level up several notches, the arrival of 2014 brought along something even bigger from the duo. Taking over festival stages all around the world, What So Not’s mammoth collaboration with RL Grime, ‘Tell Me‘ turned out to be one for the books and continues to remain as one of trap music’s most loved classics.

With festival appearances at Stereosonic, HARD Summer, EDC Las Vegas, Coachella, Ultra Music Festival amongst several others, What So Not had officially taken over the globe. And with their exponential rise which knew no bounds, the duo continued to chart greater heights with each passing day. But come early 2015, fans were hit with bad news when Flume announced that he would no longer be associated with the project. Citing creative differences, he revealed that they had worked together for one last time on ‘Gemini‘ EP which was released later that year. As Chris Emerson took over full creative control of the now solo project, the latest chapter in What So Not’s journey began to take shape steadily as he kicked things off soon after with the drop of his standout remix of RÜFÜS DU SOL’s ‘Innerbloom‘.

With the arrival of collaborations with GANZ, GTA, George Maple, and Rome Fortune throughout 2016, WSN managed to show off his brilliance with his ‘Divide & Conquer‘ EP that has garnered millions of plays till date. An impressive year for the Aussie talent which saw him deliver his debut solo body of work since Flume’s departure, fans were greeted with yet another surprise as he dropped his highly awaited collaboration, ‘Waiting‘ with RL Grime and Skrillex.

Having always talked about creating a sound that hasn’t existed before, What So Not’s forward thinking productions has always found him in the upper echelon of the dance music scene in recent years. And witnessing his inspiring growth as a musician has given way to more stunning music from Chris. With the recent release of singles like ‘Better‘ with LPX, ‘Be Ok Again‘ with Daniel Johns and his hard hitting remix of Awolnation’s ‘Run‘ with QUIX, What So Not is currently gearing up to kick off a massive world tour in support of his debut album!

With ‘Not All The Beautiful Things’ poised to make a huge splash within the electronic music community, all eyes are now on the man himself. A colossal 12-track LP which will also boast of collaborations with the likes of Skrillex, Toto, San Holo amongst others, get ready to treat yourself to What So Not this coming Friday!

What So Not Not All The Beautiful Things