Budweiser Experiences And Boiler Room Are All Set To Launch Upcoming Music Conference, BUDx, In India

Budweiser Boiler Room BUDx

Building on the global success of its pioneering music partnership with Boiler Room, Budweiser Experiences is all set to introduce BUDx – three days of workshops, talks, masterclasses and live DJ performances co-curated by Boiler Room– in New Delhi from December 6-8.

The underlying focus of BUDx will be to bring fans and artists closer together in a collaborative, creative experience around emerging electronic music culture. Through its structure and content, BUDx puts the spotlight squarely on the development of electronic music in India as a tool of social cohesion and empowerment. It is also an extension of the collaboration that brought Boiler Room to India at the end of 2016, and continues to champion the local scene and electronic music communities in India.

Speaking about launching BUDx in India, Kartikeya Sharma, Marketing Director, AB InBev India says,

“We are very proud that India is debuting the launch of this flagship global property. We are extremely excited to bring this first-of-its-kind electronic music lab to India and the avenues that this will open up for various stakeholders of the music industry – from artists to fans. Culture shaping is at the core of all our initiatives and with BUDx Boiler Room we aim to push the boundaries further by introducing a platform that will redefine electronic music culture in the country. India will be the first-ever market globally to experience BUDx and we look forward to curating the best immersive music experience for the growing legions of Indian electronic music fans.”

Among the many highlights of the day will be a masterclass by TEEBS, a producer, a visual artist, and a key member of Brainfeeder clan, who has surged to the top of the beat scene with his billowing brand of beautifully off-kilter, hip-hop-colored beat construction. BUDx will also feature a panel discussion with Arjun Vagale, Sandunes and _RHL as well as  a real-time collaboration between multi-instrumentalist, producer and film director Ash Koosha and composer, percussionist and producer Sarathy Korwar – among a variety of other day-time offerings.

The conference will be closed by a Boiler Room style gig with acts set to be announced soon. To be a part of BUDx, you can register yourself here.