Budweiser, in its bid to provide music fans in the country with unique experiences, has constantly raised the bar with a host of some absolutely wonderful gigs. Be it Sensation in Hyderabad back in March, Don’t Let Daddy Know in Mumbai in May, MADE Stage and Tomorrowland Unite in Mumbai and Hyderabad respectively in July, Budweiser has set benchmarks for gigs around the country.
Keeping in sync with their recently launched ‘Always Brewing’ campaign, Budweiser is all set to launch ‘What’s Brewing’, their global music property for the first time in India. This event will demonstrate how music and Budweiser are constantly brewing, showcasing three different music genre stages in one venue, with simultaneous performances by some of the hottest electronic musical acts of the country, such as Zaeden B2B Kerano, Blot, Progressive Brothers, Sickflip, Frame/Frame, Paraphoniks, and Anushka + AGENT.
Speaking about the maiden edition of the music property, Vineet Sharma, Associate Marketing Director, AB InBev India said,
“What’s Brewing has been really well received by consumers in our international markets and we wanted to introduce this unique platform to India. This event brings India on the map of similar music experiences happening in cities like New York, Berlin, London. This furthers our agenda of always brewing something new and fresh for our target audience.”
He further added,
“With ‘What’s Brewing in Delhi’ we want to provide authentic music experience to our fans in India. We would like to create an atmosphere that not only elevates the consumer’s on-site experience but also helps them connect with music at a much deeper level. We want this to be the gold standard of Indian music scene where great talent such as the current lineup for What’s brewing, can be showcased.”
If good music and great beer is something that you look forward to, then this gig is meant for you.
Hold on! Upcoming artists are also being given the opportunity of a lifetime as they could open for some of the most talented acts in the Indian electronic music scene. For more details, head towards here and you could be playing at Budweiser presents What’s Brewing in Delhi this Friday!
Event Details
Date: 30th September
Venue: Hauz Khas Social, Hauz Khas Village
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