Logos are an essential attribute of our liking towards an artist. Not only are they a visual representation of the brand of his music but also plays a vital role to act as the first interaction between the fans and the artist. The guys at Thump recently enlisted five design experts from Toronto and New York City to analyze the logos of some of favorite acts including the likes of Daft Punk, Skrillex, and more.
You can check out some of the artist logos below arranged as per their ranks and respective scores accompanied by some brutally honest comments! For the full feature, click here.
10. Kygo
“Is this logo of a barbershop? I do need some beard oil and a straight razor shave.” – Geoffrey Pugen
“I’m glad teenagers are still getting work.” – Nicholas Aoki
Score: 4.6/10
9. Avicii
“Though it’s instantly recognizable as Avicii’s brand, based on the sole fact that it reads “Avicii,” it doesn’t do much in terms of longevity. Can we even talk about longevity in Avicii’s case when he’s already quit the game?” – Colin Bergh
“His phone number is +46769436383 so everyone text him and tell him how nice his “C” is.” – Rebecca Cianfrini
“I bet Avicii really loves this logo.” – Julia Troubetskaia
Score: 4.7/10
8. Skrillex
“Brash, jagged, and sharp works perfectly well for Skrillex. It would also be fun to draw on your backpack in white-out or in ballpoint pen on your jeans in eighth grade. It’s definitely abrasive.” – Colin Bergh
Score: 5.1/10
7. Tiesto
“It feels like VIP bottle service in Toronto, which of course means it’s out of date. The diacritic on the letter “E” is cleverly placed within the letterform itself. I’m not saying I like it, but I appreciate that some care was put into it, although I’m not sure how well it would reproduce at a smaller size.” – Colin Bergh
6. Flying Lotus
“Excellent use of counterforms. Maybe flip the “T” around to avoid the unequal weighting. Let’s work on this and I’ll see your finals next week.” – Nicholas Aoki
“Ehhhh I get it. This looks like 2007 and lamé headbands, when people liked knocking out counters and extruding everything in Adobe Illustrator all the time. I like Flying Lotus so I’m not going to hate too much. That “G” hurts me though.” – Rebecca Cianfrini
“I like the hard-edge disco feel.” – Geoffrey Pugen
Overall Score: 5.8/10
3. The Chemical Brothers
“Successful in the fact that it’s been their logo since the beginning. Keeping that consistent is key for your b(r)and. I kind of love how cheeky it is in the sense that it doesn’t feel like a logo of an electronic group, it could easily be the logo for Jimi Hendrix.” – Colin Bergh
“It’s not “sharp” or “edgy,” and doesn’t have sick angles, but this look will come back, I promise.” – Rebecca Cianfrini
“I have always liked this swirly logo. It feels like a Beastie Boys b-sides record title which is maybe a good thing.” – Geoffrey Pugen
Overall Score: 7.2/10
2. Aphex Twin
“Aphex fucks with the deep web and they’re both great at making me feel creeped out. When I was 15-years-old and attached to forums, people were trying to figure out if this was an “A” or an alien. Maybe it’s both.” – Rebecca Cianfrini
Score: 8.0/10
1. Daft Punk
“These guys really hit the nail on the head, as it’s not only been their logo since the beginning, but the basis for every album cover up until [2013’s] Random Access Memories. I actually think that was a well-considered move as the logo doesn’t really mesh well with the 70s AOR sound of RAM. It’s also completely unique—the and form can’t really be placed to a particular time or trend in graphic design.” – Colin Bergh
“Ironic and anti-establishment, this logo references a multiplicity of possibles. At first I might have thought it was a horror movie starring the Misfits.” – Geoffrey Pugen
Score: 8.2/10
Source: Thump
Leave a Reply