Yahoo Inc. recently announced at its 2015 Digital Content NewFront, Ultimate DJ, a GLOBAL electronic music competition-style live series set to appear across its Live, Digital Magazine and Original video programming. Ultimate DJ will see some of the hottest new electronic music DJ’s from around the world competing in this live global series. Set to air on Yahoo Live with worldwide voting via Tumblr, the winner will be crowned the Ultimate DJ and be offered an opportunity to headline a major electronic music festival and a record contract with Ultra Records and Sony Music. Here’s what Patrick Moxey of Ultra Records has to say about the merger.
Ultra Records has broken many of the biggest electronic artists of today and we’re thrilled to be a part of this series with Yahoo, Simon Cowell and Hamish Hamilton to bring the newest sounds and emerging electronic artists to a massive audience.
Created by Syco Entertainment and executive produced by Simon Cowell, Patrick Moxey of Ultra Records and Syco Entertainment‘s Kelly Belldegrun, Ultimate DJ will be co-produced by Syco Entertainment and Done and Dusted and also executive produced by Ian Stewart and Hamish Hamilton, who will also executive direct. Here’s what iconic Music critic and Syco Entertainment‘s head Simon Cowell had to say:
I have always been excited to be involved in a show where you have the chance to discover a star. And to do that, I know from experience you need great partners and the rest will follow. We’re excited to be partnering with Patrick Moxey of Ultra Records and Hamish Hamilton of Done and Dusted to bring this series to Yahoo.
Since Yahoo Live launched in July 2014, it has delighted Yahoo users with live programming more than 110 million times over, with 43% of the people visiting its live music content being new Yahoo users. The competition, which has been under intense deliberation and discussion for months, finally sees some headway and could be the perfect summer reality show experience users have been waiting for. Stay tuned for more updates as they roll out!
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