Pioneer Officially Selling DJ Business For $550 Million!

A couple of weeks back, we’d shared scintillating news that, Japanese entertainment manufacturer Pioneer would be selling off its world-renowned DJ equipment business for close to $570 milllion. Reuters now reports that the deal is official and finalized, to be ended in a $550 million sale of a spin-off ‘Pioneer DJ‘ brand, to KKR & Co., a private equity firm based in the U.S, quite popularly known for picking up other companies’ second tier businesses in Japan.

Susuma Kotani, Chief Executive and President at Pioneer, says the DJ business was “highly profitable”, however the sale is apparently being done in order to keep“concentrating resources” to focus on Pioneer’s automotive related business. The effects of this sale on the customers are yet to be realized as it’s still unclear what KKR intends to do with the newly acquired assets.

Stay posted for more updates!

Source: Reuters

 

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  1. The Bangin Beats

    […] With the future of Pioneer in question, their rivals and DJ Instruments avant-garde Native Instruments have officially confirmed their newest controller in line of their Traktor “Kontrol” Series with the revolutionary Kontrol S8. Juicing up their controller with a host of other elements such as color backlit pads for each channel that make hot cue triggering, sampling, looping and effects just a dab away. The controller allows plenty of creative opportunity, especially for the purpose of live mixing with the ‘Capture‘ and ‘Edit‘ features. But one of the biggest changes on this controller, as compared to any other recent controller from them, is the absence of the iconic jog wheels! […]

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