Watch this: Electric Zoo launches Anti Drug PSA Campaign!

I’ve always found it difficult to talk about deaths at events. It’s scary because it could be any of your near and dear ones next. This past festival season has seen way too many incidents already, and most of it is unfortunately, drug related, particularly abuse of MDMA (street name: Molly)

Electric Zoo, the yearly festival held in NYC is taking a bold stance on this by launching an anti drug campaign titled Come To Life with a video, following the double casualty that occurred last year.

“Our message to concertgoers is simple: The Electric Zoo experience is exceptional and worth being present for,” Made Event founders, Laura De Palma and Mike Bindra, said in a joint statement.  “Molly can cause you to not only miss the moment, alienate your friends and have an overall adverse and unpleasant experience…but can also make you sick and can even be fatal. Fans will experience how great it is to ‘Come To Life’ at our concerts from lights, sounds and crowds,” the statement continued.”

The official Come To Life campaign also refers to medical tents and free water stations at festival venues. The final message of the video reads, “Don’t miss the moment. Be present. Avoid the risks.” However, if you or your peers have experimented with substances at these shows, you’re bound to realize that this noble effort by Electric Zoo still lacks something. No surprises that YouTube comments have been disabled for this one.