SFX Entertainment Form A Partnership With MasterCard!

In yet another example of a visionary and forward-thinking approach, SFX Entertainment – who are responsible for globally renowned Electronic music festivals such as Tomorrowworld, Mysteryland and the recently concluded Tomorrowland – have tied up with MasterCard as the technological partner and the financial services sponsor for all their events. Focusing on SFX‘s impressive EDM portfolio, MasterCard will look to add improvements and facilities for users with benefits on ticketing, retailing as well as for other assisted social media purposes. Here’s what the Chief Marketing Officer at MasterCard, Raja Rajamannar, had to say about the partnership:

No other generation of music fans has been more connected and mobile than the millions of EDM fans globally. MasterCard is in the unique position to tailor its Priceless platform and innovative technologies to enable fans to experience their passion in new and exciting ways.
Partnering with SFX takes us to a new level as an experiential brand in the entertainment space.

The partnership could be fruitful to both parties as both could contribute equally in this innovative new business model. Allowing technology to be seamless across platforms, Chairman and CEO of SFX Entertainment, Robert F.X. Sillerman was enthusiastic about the partnership and felt the alliance could be revolutionary.

This transformational alliance with MasterCard will bring innovative technology solutions across the entire experience stream to our global portfolio of events and online properties, allowing for more seamless and personalized fan experiences all over the world.

Let’s hope that this model acts as a catalyst to stem up more enterprises that benefit the Dance Music fraternity and paves the way for more innovative partnerships.