With a spectacular 7th year for Dance Music in India, India’s homegrown intellectual EDM property, Sunburn, has managed to add another feather to it’s ever expanding cap.
On May 22, 2014 Sunburn was awarded two of the nation’s highest honors for events and experiences: the WOW Awards. An initiative of EVENTFAQS, WOW Awards was conceptualized in 2008 as the industry benchmark for excellence in brand experience creation. The WOW Awards are the only awards in this space, and this year they celebrated the best loved and greatest milestones of the LIVE industry.
Sunburn was the big winner of the night, Winning the Gold in the two largest categories of the evening – Entertainment IP of the year’ and ‘Entertainment Event’ of the year. As ‘the man behind the brand’, Shailendra Singh, Jt MD of Percept and Inceptor of Sunburn, hit the stage to collect the Gold Awards, St Andrew’s Auditorium erupted in applause. The crowd went ballistic.
Shailendra Singh had this to say, “We’ve come quite a way from our small experiment on the beach in 2007 to becoming Asia’s Largest Music Festival Brand. Season 7 was completely mind-blowing, and I have to thank the Sunburn team for that. They have worked relentlessly and emotionally to create the world’s best EDM experience, right here in India. They are the hardest working team I have ever had the honor of captaining. I dedicate the ‘Entertainment IP of the Year Award’ to the Sunburn Team. We have created history with Sunburn.”
“The second award, ‘Entertainment Event of the Year’, I dedicate to the real reason behind everything that we do: The Sunburn fans.. Sunburners across the world are passionate about brand Sunburn and unconditional with their love. They have taken Sunburn from an experimental music festival to a movement and now, to a lifestyle. Sunburn has always been and will be: of the fans, for the fans, by the fans. Let’s never stop Living.Loving.Dancing.”
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