Following Heineken’s partnership with Armin van Buuren for the ‘Dance More, Drink Less’ campaign, Bud Light Platinum has teamed up with Zedd and gone in a different direction with their new marketing campaign, “Turn Up Your Night”, which is set to debut during the Grammy Awards this weekend. Adding to the exciting news, a commercial spot during the awards will also feature a new track by Zedd himself titled, “Find You”, featuring vocals by his prior collaborators Matthew Koma and Miriam Bryant.

Bud Light Platinum, who had joined hands with Justin Timberlake for last year’s campaign, is known to be hoping to make a statement by supporting dance music in their projects. One of the reasons for this change may be a result of the drop in sales whilst Justin Timberlake being in the drivers seat in the past quarter.

Rob McCarthy, Vice President of Bud Light Brands at Anheuser-Busch, said, “Bud Light Platinum is looking forward to connecting with the largest music movement of millennials, EDM, and sharing the same musical passion points as its drinkers”.

Zedd has said that while the campaign was originally supposed to be relatively small in size, it was expanded when he and Bud Light realized that it was a lot more fun than they had anticipated. He referred to the partnership as “natural” and is excited to work with Koma and Bryant once again. “Whenever I need help on a top-line they are my go-to people”, the ace producer/DJ established.

Zedd is set to perform at Universal Music Group‘s Grammy weekend showcase come 25th of January, while the actual awards show is set to kick off the following night on Sunday the 26th, at 8pm EST.

via Billboard