SFX Inc takes over Totem One Love Group, thereby expanding into South Asia!
SFX Entertainment Inc, the world’s largest producer of live events and entertainment content focused exclusively on electronic music culture (EMC), announced today that it has acquired 100 percent of the assets of Totem OneLove Group Pty Ltd., promoter and producer of the leading Australian EMC festival, Stereosonic.
Based in Melbourne, Totem OneLove Group has developed into one of Australia’s leading innovators in the dance music scene and established itself worldwide with its pioneering Stereosonic event, a five-city, outdoor touring festival held annually across Australia over two weekends. Stereosonic continues to expand rapidly. Ticket sales were 194,000 in 2012 and, due to popular demand, a second day was added in each city for this year’s upcoming November and December events. So far, 280,000 tickets have been sold for the 2013 shows, with more than three weeks of sales remaining.
Totem OneLove Group and its partners bring a wealth of experience, as they have spent the past 25 years creating events for audiences ranging from 500 to 70,000 in size, as well as producing tours for major electronic artists. Totem OneLove Group has a rich history in club nights, festivals, music labels, online ventures, live events and as an impactful leader in youth marketing. Recent events include four shows by the Swedish House Mafia that attracted 72,000 fans. Stereosonic also has been voted “Australia’s Favourite Festival” for four years running by fans at the inthemix.com.au Dance Music Awards.