It may seem a little far fetched, but leading British condom manufacturer Durex and French legendary production duo Daft Punk have teamed up to produce special edition ‘Get Lucky’ condoms. Cleverly named after the duo’s recent chartbusting single, and from the looks of it emblazoned by its memorable artwork, this has to be one of the most brilliantly puerile marketing ploys we’ve seen in a while.

Durex, clearly knowing their market, sent out packs to a handful of big-ticket DJs who were elated – Diplo Instagrammed a photo of an empty pack with the headline “Thank God I had those Daft Punk condoms last night.”, and Seb Fontaine took to Facebook to thank Durex.

This might seem at odds with Daft Punk’s mysterious image, but then the band did just announce that they were teaming up with Bandai to put out Daft Punk action figures.

Whatever maybe the case, it appears to be a fantastic marketing strategy. The condoms are due to hit shelves in Europe this summer, until then, get ready to ‘get lucky’!